Follow the individual product's directions. Many facial cleansers are designed for regular use, but the appropriate frequency depends on the specific formula.

A cleanser is one part of a brightening routine, not the whole of it. It creates a clean base by removing daily buildup, and pairing it with leave-on products suited to your skin and brightening goals can complement the cleansing step.

No. A brightening cleanser doesn't change your natural skin tone. It works by removing surface buildup, like oil, sweat, and everyday impurities, that can make skin look tired or dull, helping your complexion look fresher rather than altering its underlying colour.

Any cleanser can remove daily buildup. Individual products in this collection may be positioned around a brighter-looking complexion.