A Korean serum is a lightweight skincare treatment formulated with concentrated ingredients to help target concerns such as dryness, dullness, uneven skin tone, visible pores, and signs of ageing.

The best Korean serum depends on your skin concern. Hydrating serums work well for dry skin, niacinamide serums suit oily skin, while brightening and collagen-based serums are popular for glow and anti-ageing care.