While cleansers don’t directly fade pigment, they remove surface dirt, excess oils, and dead skin cells, which helps enhance the effectiveness of pigmentation treatments applied afterwards. Clean skin allows active ingredients to penetrate better.

Look for brightening ingredients like Vitamin C, niacinamide, licorice root extract, and gentle exfoliants like AHA/BHA. These ingredients help promote skin renewal and visibly even out skin tone.

Using a pigmentation cleanser twice daily—morning and night—is ideal for maintaining clean, radiant skin and supporting treatment routines. Sensitive skin types should start with once daily if the cleanser contains acids.

Yes, The Face Shop’s products like Vitamin C Brightening Foaming Face Wash and White Seed Brightening Cleansing Foam are formulated to brighten and clarify skin, assisting in reducing pigmentation over time.

Exfoliating cleansers can be used daily if they are gentle and pH balanced. However, for stronger AHAs or BHAs, start with 2–3 times a week and increase as tolerated to avoid irritation.